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The growth of social media platforms like Facebook makes it imperative for organizations to maintain a solid social networking presence. No form of Internet multimedia is quite comparable to live streaming video in its ability to capture the attention of Internet users.
Eyepartner is a leading provider of rich media solutions including Standard Definition (SD) and High Definition (HD) live streaming services. Our high technology solutions allow you to deliver live content to leading social networking sites including Facebook.
The power of Facebook
Everyone from presidents to corporate CEOs are using Facebook for live video broadcasting purposes either to expand their base or to communicate with existing followers. One of the great strengths of Facebook and other similar social media sites is the ability to share engaging content in real time.
When one Facebook user finds content that they like, they can immediately share it with others in their friends network. The recent changes to the Facebook format make it even easier to share live content with others so that you can enjoy the streaming media simultaneously with other friends.
While watching live streaming video, for example, you can chat with other Facebook users, both friends and non-friends, about the broadcast while it is happening in real time. This provides a live interactive experience that is difficult to match with other types of web media.
Eyepartner live video streaming solutions
At Eyepartner, we provide innovative proprietary software solutions for interactive real-time streaming on Facebook and other social networking platforms. Our services include:
? ST and HD live broadcasts in 480p or full HD 720p and 1080p resolutions at frame rates of 30 frames per second (fps).
? Quick and easy setup that requires minimal or no hardware upgrades lowering your startup costs
? Technology solutions for delivery of content to both mobile devices and desktop computers
? System integrates easily into Content Delivery Networks (CDNs) for worldwide video broadcasting.
? Less buffering through much lower bit rates resulting in smoother video broadcasts
How it works
With Eyepartner solutions, you use a webcam, camcorder or video camera to capture live action in real time. You can capture and record live seminars, conferences, classes, sporting events, social events and anything else that you would like to broadcast live on the Facebook platform.
The captured video transmits to your computer or other device that connects to the Internet. From there, the video arrives at our servers from which it broadcasts to Facebook users.
In order for you to stream video on Facebook, you simply post the live feed link to the appropriate page on the social media site. When users click to play the feed, they can see the live stream as it happens. If the event is already complete, you can provide them with an opportunity to see the recorded video on demand.
Effectiveness of live streaming on Facebook
Live video broadcasts are appealing because viewers can see how many others, including their Facebook friends, are watching the video at the same time. Social media networks realized the effectiveness of live sharing and they have made significant efforts to facilitate this practice.
The recent Facebook relaunch included many new features that allow users to see what their friends are up to at any moment in time. The Ticker, for example, provides a constantly updating feed on friend activity of which you would most likely have an interest. Apps like Spotify, allow you to see what your friends are listening to in real time, and to listen to the same music if you like.
With live streaming video, you can watch the same content with other friends and Facebook users as the action happens in real time. It is truly a rich interactive experience that emphasizes what is happening at the moment.
For live video streaming on platforms like Facebook, Eyepartner offers TikiLive and The HD Wave solutions.
TikiLive allows you to create your own Internet Protocol Television (IPTV) network. The TikiLive broadcasting service is Eyepartner?s flagship product and it provides users with everything they need to broadcast HD videos live over the Internet.
With TikiLive, your desktop becomes the broadcast network center for your own branded channel. The service includes complete analytics and reporting capabilities to track your progress. The service also provides options for offering pay per view (PPV) videos and for incorporating advertising into your broadcasts.
The tracking system provides complete information on viewership including viewer location and behavior, and peak viewing periods.
The HD Wave is an Eyepartner solution that allows you to stream live HD or SD video right from your desktop. The software actually allows you to stream any part of your desktop including open files, videos and audio. By hooking up a video camera, you can capture and stream live events while at the same time recording the broadcast to offer as Video on Demand.
In addition to our streaming products, we have other tools that integrate with live video broadcasting on Facebook including Mozzen, an application that simplifies the task of providing Video on Demand.
Gain a competitive edge
In today?s crowded web marketplace, businesses look for all opportunities to stand out and attract the attention of potential customers.
The social media environment is among the most competitive on the Internet, and standing out often means offering the best technology available on the web. With live streaming video, you will place your organization among the top tier in the social networking universe.
Almost all major news and entertainment networks offer live streaming video for important events. If a breaking news story has the potential of attracting large audiences, you will almost certainly have the opportunity of seeing a live feed from major broadcasting networks like ABC, CBS, NBC, CNN and Fox.
These large organizations realize the power of live broadcasting in attracting viewers and sparking viral sharing phenomenon that can really increase audience size. For this reason, live streaming is one of the best tools for reaching out and expanding your friend base on Facebook.
Server hardware specs
In order to utilize live video broadcasting effectively, you must have hardware that meets certain minimum specifications. The hardware requirements are:
? At least 4 GB of RAM with DDR2 or higher
? At least 2 x 146 GB HDD 15K RPM Serial-Attach SCSI 3 Gbps 3.5-in HotPlug HardDrive
? At least INTEL or AMD Quad Core 2.13 Ghz
? 1000 Mbs NIC Internet connectivity
To find out more about Eyepartner?s live video streaming solutions for Facebook and other social media platforms, please call us today at (305)-289-4557 to speak with one of our technical representatives. You can also use our web-based contact form at the URL: http://www.eyepartner.com/contact/ or chat with our Live Support Channel team.
We look forward to getting you started with live streaming on Facebook!
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Source: http://www.eyepartner.com/streaming-software/facebook-live-streaming/
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